⏰ Early bird ends April 5 — join for just $20 with code BUILTIN7
Live Zoom Challenge · 25 May - 2 JUNE 2026
Turn What You Know
Into Income In 7 Days.
Built in 7 is a live, 7-day business launch challenge for anyone ready to turn what they know into income, step by step, together, on Zoom.
📅 Apr 13–21, 2026 🕗 8:30pm SGT nightly
⏱️ 90 mins per session 🎥 Replays included
Join for just $20 with code BUILTIN7.
Early bird ends April 5
The Challenge by the Numbers
16,00+
MomBoss Community
Members
8+
Years Helping Women Build Businesses
7
Nights Live on Zoom with Michelle
$30
Total Investment (Early bird: $20)
What is Built in 7?
You don't need more information.
You need someone to build it with you.
You've probably read the articles. Watched the YouTube videos. Saved the Instagram posts about "starting a business." You know it's possible. You just haven't started yet.
Here's why: most resources teach you what to do. Built in 7 does it with you.
Every night for 7 days, we get on Zoom together at 8:30pm Singapore time. I walk you through exactly what to do that day — live, in real time, with a room full of people doing the same thing. You ask questions. You get unstuck immediately. You don't fall through the cracks.
By Day 7, you'll have a live funnel, an automated follow-up system, a booking calendar, a discovery call script, and your first invoice ready to send.
That's a real business. Built in 7 days.
What We Build Together
7 Days. 7 Milestones. One Real Business.
Every session is 90 minutes live on Zoom. Every session ends with a deliverable you can see, touch, and use.
🧠
Day 1 — Get Clear or Get Lost
Monday 25 May
Define your WHO, their PROBLEM, your SOLUTION, and craft your one-sentence offer. The foundation everything else is built on.
✦ Deliverable: Your one-sentence offer, written and validated by the group.
✅
Day 2 — Set Up Your Business Home
Tuesday 26 May
First Amply360 login, load the pre-built snapshot, customise with your offer name and story. First real win on the platform.
✦ Deliverable: Your Amply360 account live, snapshot loaded and personalised.
🌐
Day 3 — Your Funnel is Live
Wednesday 27 May
AI funnel builder walkthrough, landing page copy, form, thank you page, and booking calendar connected.
✦ Deliverable: A live landing page and booking calendar that actually works.
⚡
Day 4 — Your Follow-Up Runs Itself
Thursday 28 May
Personalise the pre-built 5-email nurture sequence, set up SMS booking confirmation, test the full flow end-to-end.
✦ Deliverable: Automated follow-up live and tested.
📣
Day 5 — Tell People You Exist
Friday 29 May
Warm contacts exercise, write your outreach message live together, create a social announcement with Amply's content AI, send 5 messages before the session ends.
✦ Deliverable: 5 outreach messages sent. Social post scheduled.
🤝
Day 6 — The Discovery Call
Monday 1 June
5-question discovery call framework, live role play on Zoom with Michelle, how to present your offer at the end, set up proposal and e-sign template.
✦ Deliverable: Discovery call script saved. Proposal template ready.
💰
Day 7 — You're in Business
Tuesday 2 June
Hot seats, invoice setup, honest conversation about what comes next, and the Amply360 graduate offer.
✦ Deliverable: Invoice template ready. Clear plan for the week after.
☕ We pause on the weekend (Apr 18–19) because rest is part of the strategy.
Is Built in 7 Right for You?
This challenge is for you if…
✅ YES, this is for you:
You have a skill, knowledge, or experience someone would pay for
You've been "thinking about starting" for longer than 6 months
You want to earn income on your own terms, not someone else's schedule
You want step-by-step guidance, not another course you won't finish
You're open to using technology (don't worry, we do it together)
You want community, accountability, and real support
❌ NOT for you if…
You want a done-for-you service (you'll do the work, I'll guide every step)
You're looking for a get-rich-quick shortcut
You're not willing to show up live (or watch the replay and take action)
You want to start an e-commerce business selling physical products
Your Host & Guide
Michelle Hon
Founder, Amply360 · Creator, MomBoss Academy
Michelle Hon built her first online business from her kitchen table while her kids were in school. She's spent the last decade helping people across Southeast Asia turn their knowledge and experience into income, without needing a big audience, a big budget, or a tech degree.
She created Built in 7 because she knows the biggest obstacle isn't capability. It's starting.
In 7 nights on Zoom, Michelle will walk alongside you — answering your questions in real time, troubleshooting your tech, and celebrating every small win. You won't be watching a recording of someone who figured it out years ago. You'll be in the room with someone who's building with you.
🏆 Founder of Amply360 · Creator of MomBoss Academy · ❤️ Helping people build businesses since 2014
Everything Included for $30
More than a challenge.
A complete business launch system.
7 × 90-minute live Zoom sessions with Michelle
Replay access for every session
Pre-built Amply360 business assets
AI-powered funnel builder (no tech skills needed)
5-email automated nurture sequence pre-written
Booking calendar set up and live
Discovery call script and framework
Invoice and proposal template
WhatsApp support group throughout the challenge
14-day free trial of Amply360
Special Built in 7 graduate rate on Amply360 revealed on Day 7
Total value: well over $500 worth of guidance, tools, and support.
Your investment today: $30. Early bird with code BUILTIN7: $20.
What people say about Michelle
"This works, and fast"
""I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training."
- Lydia Nah,
financial advisor and business coach
"Actionable steps to results"
"Love the session that we had!
I immediately went live (as you suggested) and gotten 4 calls booked!"
- Katherine Noonan,
Matchmaker
"Guidance and community"
"I'm so excited to share that I'm in the process of launching my first book with an authorized publisher! Massive thanks to Michelle for the inspiration, mentorship, and guidance throughout this journey."
- Lidya Veronica,
serial entrepreneur
Questions, answered
Is Built in 7 right for you?
If you can carve out 60–120 minutes per day for one week, you can finish this challenge and launch something you’re proud of.
Day‑by‑day breakdown
You’ll also get 3 bonus mini‑modules on idea selection, staying accountable, and what to build next.
What if I can't attend every session live?
Every session is recorded and the replay is sent to you within 24 hours. You're encouraged to watch the same day so you can complete the daily task and stay in rhythm with the group. But life happens — and the replays are there for exactly that reason.
Do I need to have a business idea already?
No. Day 1 is called "Get Clear or Get Lost" for a reason — that's where we find your idea together. If you have a rough idea, we'll sharpen it. If you have no idea, we'll find one. You need to show up. That's all.
What do I need to bring to the challenge?
A device you can join Zoom on, a notebook, an open mind, and a willingness to take action every day. That's it. No prior business experience required.
Do I need to pay for Amply360 on top of the $30?
No. You'll get a 14-day free trial of Amply360 as part of the challenge. You'll build your entire business on it during the 7 days. After the trial, you can choose to continue (we'll share a special Built in 7 graduate rate on Day 7).
What kind of businesses work best with this?
Service-based businesses work best for a 7-day launch: coaching, consulting, virtual assistance, social media management, tutoring, copywriting, bookkeeping, health and wellness services, and local service businesses. If you help people and solve a problem, this works.
What if life happens and I fall behind?
You keep all materials forever, so you can pause and resume as needed. If you fall behind during a live cohort, you can re‑join a future cohort’s accountability channel.
What if I'm not tech-savvy?
We built this challenge specifically for people who don't consider themselves tech people. We do everything live on Zoom, step by step, screen-share by screen-share. If you get stuck, you unmute and ask. That's what the live format is for.
What happens after Day 7?
You'd have a fully developed offer (to sell) and a place to send interested prospects to.
Also on Day 7, we have an honest conversation about what comes next. You'll have the option to continue with Amply360 (your business runs on it) and/or join Momentum — Michelle's group coaching membership for ongoing support and growth. (Completely optional)
Is there a guarantee?
Yes. If you’ve completed the first 3 days of material and feel you haven’t made meaningful progress toward shipping, email us your completed work for a full refund. We only want learners who feel this sprint is helping them build.
SAVE YOUR SPOT
In just seven days, you could have a side income.
Give yourself one focused week. Follow the system. Ship something real.
Join 7 days of live Zoom sessions, step-by-step guidance,
and a room full of people doing it alongside you.
📅 25 May to 2 June 2026 🕗 8:30pm SGT nightly
Limited seats to keep feedback high‑quality.
Almost there — secure your spot now!
© 2026 Amply360 · All rights reserved
Questions? Email us at [email protected]